DFY Email Marketing Agency

From Subscribed To Sold.
Again and Again.

Done-For-You Email Marketing Agency For Gun Stores, Ammo and Tactical Gear. It's time to fix leaks in retention and turn one-time buyers into lifetime customers.

Built Exclusively for the Tactical Industry
ESP Compliant Campaigns
Fully Done For You Service

Sound Familiar?

These are the three biggest problems we see killing tactical email programs.

Compliance Challenges

Mainstream ESPs restrict or ban firearms businesses without warning — leaving your revenue exposed overnight with zero recourse.

No Retention System

Your customers buy once and never come back. Without strategic automations, you're leaving repeat revenue on the table every single month.

Poor Email Design

Unresponsive, broken templates that hurt customer experience and tank your deliverability before the sell even starts.

What We Handle For You

End-to-end email marketing — strategy through execution — fully done for you.

Email Automations & Flows

Welcome, abandoned cart, post-purchase, win-back — every flow built and optimized for tactical buyers.

HTML Email Design

Battle-tested responsive templates that render sharp in every inbox on every device.

Campaign Management

Full send calendar, scheduling, A/B testing — every campaign handled start to finish.

Email Copywriting

Direct, compelling copy written for the tactical community — built to convert.

List Segmentation

Smart segments that send the right message to the right buyer at the right time.

Platforms We Work With

Klaviyo
Sendlane
Omnisend

Who This Is For

We work exclusively with businesses in the tactical and firearms space.

Online Gun Stores

FFL dealers and direct-to-consumer firearms retailers ready to scale retention and repeat purchases.

Ammo Retailers

High-volume ammo sellers who need consistent campaigns, automated flows, and compliant sends.

Tactical Gear Brands

Holsters, optics, EDC gear — brands serving armed professionals and enthusiasts.

Best suited for stores with 2,000–10,000 email subscribers doing $20,000+/mo in revenue

Limited Availability

We keep our client roster lean so every store gets full attention. Spots fill fast.

LIMITED OFFER

Starter

Up to 10,000 subscribers

$2,000/mo
$1,000/mo · first 3 months

Discounted Spots Remaining: 2 / 3

  • Up to 10,000 subscribers
  • 2 automated flows built & optimized
  • 4 campaign sends per month
  • HTML email design
  • Full copywriting
  • Monthly performance report
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Growth

10,000–30,000 subscribers

$3,500/mo
  • 10,000–30,000 subscribers
  • 5 automated flows built & optimized
  • 8 campaign sends per month
  • Advanced HTML email design
  • Full copywriting + A/B testing
  • Weekly performance reports
  • Dedicated account manager
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Want a Revenue Gap Analysis of Your Store?

Get your $0 Audit Report delivered in 7 days. No commitment. No fluff. Just a clear picture of what your email list is leaving on the table.

Common Questions

Everything you need to know before getting started.

We specialize in Klaviyo, Sendlane, and Omnisend — all firearms-friendly platforms that won't shut down your account for selling legal products.

Yes — exclusively. Every strategy, template, and flow we build is tailored for the tactical industry. We understand compliance, buyer psychology, and the unique challenges of this space.

Your free Revenue Gap Audit covers: current flow analysis, list health check, deliverability review, and a revenue opportunity breakdown — delivered in a clear PDF report within 7 days.

Most clients see measurable improvements in open rates and click-throughs within the first 30 days. Revenue impact from automations typically begins in weeks 2–6 as flows trigger for real buyers.

We work best with stores at 2,000+ subscribers, but happy to chat if you're close. A smaller but engaged list can still produce strong results with the right strategy.

The Starter Plan discount ($1,000/mo instead of $2,000/mo) applies for the first 3 months for a limited number of new clients. After the introductory period, it moves to the standard rate.